Evaluation: Institutions

The media institution i used was a independent publisher this would be the most appropriate institution to go for as I was targeting a niche market. Going for a smaller sized publisher will be a lot more cost effective than a larger distributor. The smaller publishing company would give me enough advantages to attract the target audience i want. I could also look into getting a larger publisher to publish my magazine. The avantages of getting a bigger publisher is that it would be able to produce the magazine at a faster rate and it will have dedicated advertising sales staff to increase the magazines profits.